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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
23
Konsumentenverhalten
22
Preismanagement
8
Pricing strategy
8
Werbewirkung
7
Advertising
6
Low-cost strategy
6
Niedrigpreisstrategie
6
Brand image
5
Markenimage
5
Theorie
5
Theory
5
Werbung
5
Product quality
4
Beziehungsmarketing
3
Cognition
3
Internet marketing
3
Online-Marketing
3
Preis
3
Price
3
Produktqualität
3
Rabatt
3
Rebate
3
Regulatory focus
3
Relationship marketing
3
USA
3
Brand
2
Brand management
2
Celebrity endorsement
2
Celebrity-Werbung
2
Collective dissonance
2
Discounting
2
Diskontierung
2
Einzelhandelspreis
2
Electronic word-of-mouth
2
Emotion
2
Garantie
2
India
2
Indien
2
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English
7
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Biswas, Abhijit
4
Albinsson, Pia A.
3
Burman, Bidisha
3
Dutta, Sujay
2
Guha, Abhijit
2
Hyatt, Eva
2
Roy, Subhadip
2
Banerjee, Somak
1
Grewal, Dhruv
1
Huhmann, Bruce A.
1
Kwak, Hyokjin
1
Robles, Brittany
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Yagci, Mehmet I.
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Journal of business research : JBR
2
International journal of advertising : the review of marketing communications
1
Journal of hospitality marketing & management
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Marketing letters : a journal of research in marketing
1
Services marketing quarterly
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ECONIS (ZBW)
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1
One night or many? Effects of amenity charge transparency on consumer reaction
Burman, Bidisha
;
Albinsson, Pia A.
;
Hyatt, Eva
- In:
Journal of hospitality marketing & management
25
(
2016
)
7/8
,
pp. 1010-1033
Persistent link: https://www.econbiz.de/10011621470
Saved in:
2
The impact of price level and appeal type in hotel advertising : a pilot study
Burman, Bidisha
;
Albinsson, Pia A.
;
Hyatt, Eva
;
Robles, …
- In:
Services marketing quarterly
38
(
2017
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10011671813
Saved in:
3
How allusion enhances consumer response to hope appeals in health messaging
Albinsson, Pia A.
;
Huhmann, Bruce A.
;
Burman, Bidisha
- In:
Journal of business research : JBR
191
(
2025
),
pp. 1-14
Persistent link: https://www.econbiz.de/10015419841
Saved in:
4
Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance
Yagci, Mehmet I.
;
Biswas, Abhijit
;
Dutta, Sujay
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 768-774
Persistent link: https://www.econbiz.de/10003861041
Saved in:
5
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
6
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
7
The impact of consumer expectations and familiarity on deceptive pricing in advertising : a view from drip pricing practice
Banerjee, Somak
;
Dutta, Sujay
;
Biswas, Abhijit
;
Kwak, …
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 254-285
Persistent link: https://www.econbiz.de/10014550811
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