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"The children-nutrition-marketing ethics conundrum : identifying the issues"
Eagle, Lynne C.; De Bruin, Anne; Bulmer, Sandy - 2002
Persistent link: https://www.econbiz.de/10001726427
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Is food advertising culture-bound? : contradictory results from three European countries
Czarnecka, Barbara; Dahl, Stephan; Eagle, Lynne C. - In: Journal of customer behaviour 12 (2013) 2/3, pp. 227-246
Persistent link: https://www.econbiz.de/10010233728
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Subtle sophistry or savvy strategy : ethical and effectiveness issues regarding product placements in mass media
Eagle, Lynne C.; Morey, Yvette; Dahl, Stephan - In: Current insights and future trends : [extended versions …, (pp. 237-247). 2012
Persistent link: https://www.econbiz.de/10009748096
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Product placement in old and new media : examining the evidence for concern
Eagle, Lynne C.; Dahl, Stephan - In: Journal of business ethics : JOBE 147 (2018) 3, pp. 605-618
Persistent link: https://www.econbiz.de/10011798901
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ELM, warning labels, product form(s), unmentionable subjects ads, mobile advertising : scope for future research and testing alternate scenarios : editorial
Kitchen, Philip J. - In: Journal of marketing communications 29 (2023) 5, pp. 431-432
Persistent link: https://www.econbiz.de/10014321978
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The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.; Kerr, Gayle; Schultz, Don E.; … - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
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Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle; Schultz, Don E.; Kitchen, Philip J.; … - In: Journal of advertising research 55 (2015) 4, pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
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Celebrity ambassador/celebrity endorsement : takes a licking but keeps on ticking
Proctor, Tony; Kitchen, Philip J. - In: Journal of strategic marketing 27 (2019) 5, pp. 373-387
Persistent link: https://www.econbiz.de/10012202758
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Children's perceptions of advertising
Bulmer, Sandy - 2001
Persistent link: https://www.econbiz.de/10001583649
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Transformative advertising : well-being Instagram messaging
Dodds, Sarah; Palakshappa, Nitha; Bulmer, Sandy; … - In: Journal of consumer marketing 41 (2024) 4, pp. 378-390
Persistent link: https://www.econbiz.de/10015078612