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Advertising effects
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The pursuit of self-regulatory goals : how counterfactual thinking influences advertising persuasiveness
Nan, Xiaoli
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 17-27
Persistent link: https://www.econbiz.de/10003708157
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It's no laughing matter : an exploratory study of the use of ironic versus sarcastic humor in health-related advertising messages
Iles, Irina Alexandra
;
Nan, Xiaoli
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 187-201
Persistent link: https://www.econbiz.de/10011744221
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