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~subject:"Advertising effects"
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Advertising effects
Brand management
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Raggio, Randle D.
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Folse, Judith Anne Garretson
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Moulard, Julie Guidry
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Sun, Jie
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International journal of advertising : the quarterly review of marketing communications
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Journal of marketing communications
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Gratitude works : its impact and the mediating role of affective commitment in driving positive outcomes
Raggio, Randle D.
;
Folse, Judith Anne Garretson
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
4
,
pp. 455-469
Persistent link: https://www.econbiz.de/10003926598
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2
Psychological ownership : a social marketing advertising message appeal? : not for women
Folse, Judith Anne Garretson
;
Moulard, Julie Guidry
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 291-315
Persistent link: https://www.econbiz.de/10009744452
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3
Psychological ownership as a crisis management advertising appeal : antecedents, outcomes, and moderators
Hartley, Phillip
;
Sun, Jie
;
Raggio, Randle D.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 632-646
Persistent link: https://www.econbiz.de/10011852905
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