Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effect of consumers' diurn...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
9
Konsumentenverhalten
9
Marktforschung
7
Theorie
7
Theory
7
Market research
6
Customer satisfaction
4
Dienstleistungsqualität
4
Kundenzufriedenheit
4
Service quality
4
USA
4
Marketing management
3
Marketingmanagement
3
Preismanagement
3
Pricing strategy
3
United States
3
Werbewirkung
3
Brand image
2
Competition
2
Experiment
2
External efficacy
2
Fear appeals
2
General self-efficacy
2
Israel
2
Markenimage
2
Marketing theory
2
Negative framing
2
Nichtpreiswettbewerb
2
Non-price competition
2
Positive framing
2
Preis
2
Price
2
Product management
2
Produktmanagement
2
Specific self-efficacy
2
Threat arousal
2
Werbung
2
Wettbewerb
2
1968-1981
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
3
Author
All
Hornik, Jacob
2
Ofir, Chezy
2
Amar, Moty
1
Ariely, Dan
1
Bar-Hillel, Maya
1
Ben-Ami, Michael
1
Carmon, Ziv
1
Eden, Dov
1
Kaplan, Oren
1
Rachamim, Matti
1
more ...
less ...
Published in...
All
Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
1
European journal of marketing : EJM
1
Journal of advertising research
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising appeals, moderators, and impact on persuasion : a quantitative assessment creates a hierarchy of appeals
Hornik, Jacob
;
Ofir, Chezy
;
Rachamim, Matti
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 305-318
Persistent link: https://www.econbiz.de/10011756545
Saved in:
2
Brand names act like marketing placebos
Amar, Moty
;
Ariely, Dan
;
Bar-Hillel, Maya
;
Carmon, Ziv
; …
-
2011
Persistent link: https://www.econbiz.de/10009311634
Saved in:
3
Boosting consumers' self-efficacy by repositioning the self
Ben-Ami, Michael
;
Hornik, Jacob
;
Eden, Dov
;
Kaplan, Oren
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1914-1938
Persistent link: https://www.econbiz.de/10010461831
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
