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Advertising effects
India
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Jaikumar, Saravana
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Advertising, promotion, and new media
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International journal of Indian culture and business management
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ECONIS (ZBW)
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Celebrity endorsements and branding strategies : event study from India
Jaikumar, Saravana
;
Sahay, Arvind
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 633-645
Persistent link: https://www.econbiz.de/10011481904
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2
Role of culture in celebrity endorsement : brand endorsement by celebrities in the Indian context
Abhishek
;
Sahay, Arvind
- In:
International journal of Indian culture and business …
13
(
2016
)
3
,
pp. 394-413
Persistent link: https://www.econbiz.de/10011665101
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3
Role of culture in celebrity endorsement : Brand endorsement by celebrities in Indian context ; a review, synthesis and research propositions
Abhishek
;
Sahay, Arvind
-
2013
Persistent link: https://www.econbiz.de/10009781329
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4
How reliable are neuromarketers' measures of advertising effectiveness : data from ongoing research holds no common truth among vendors
Varan, Duane
;
Lang, Annie
;
Barwise, Patrick
;
Weber, Rene
; …
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 176-191
Persistent link: https://www.econbiz.de/10011296207
Saved in:
5
Mobile advertising : a research agenda
Rodriguez Perlado, Virginia
;
Barwise, Patrick
- In:
Advertising, promotion, and new media
,
(pp. 261-277)
.
2015
Persistent link: https://www.econbiz.de/10011708686
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