Narrow search
Showing 1 - 6 of 6
Cover Image
One night or many? Effects of amenity charge transparency on consumer reaction
Burman, Bidisha; Albinsson, Pia A.; Hyatt, Eva - In: Journal of hospitality marketing & management 25 (2016) 7/8, pp. 1010-1033
Persistent link: https://www.econbiz.de/10011621470
Cover Image
The impact of price level and appeal type in hotel advertising : a pilot study
Burman, Bidisha; Albinsson, Pia A.; Hyatt, Eva; Robles, … - In: Services marketing quarterly 38 (2017) 1, pp. 46-56
Persistent link: https://www.econbiz.de/10011671813
Cover Image
Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance
Yagci, Mehmet I.; Biswas, Abhijit; Dutta, Sujay - In: Journal of business research : JBR 62 (2009) 8, pp. 768-774
Persistent link: https://www.econbiz.de/10003861041
Cover Image
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Cover Image
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Cover Image
The impact of consumer expectations and familiarity on deceptive pricing in advertising : a view from drip pricing practice
Banerjee, Somak; Dutta, Sujay; Biswas, Abhijit; Kwak, … - In: International journal of advertising : the review of … 43 (2024) 2, pp. 254-285
Persistent link: https://www.econbiz.de/10014550811