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Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Trujillo, Carlos A. - In: Journal of business research : JBR 61 (2008) 9, pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
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Getting the sustainability message across : an endorsed Colombian environmental cinematographic strategy
Barrios, Andrés; Wilson, Bradley; Arias, Claudia - In: International journal of advertising : the quarterly … 36 (2017) 6, pp. 910-927
Persistent link: https://www.econbiz.de/10011859144