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~subject:"Advertising effects"
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Advertising effects
United Kingdom
9
Brand management
7
Consumer behaviour
6
Markenführung
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Konsumentenverhalten
5
B-to-B-Marketing
4
Business-to-business marketing
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Experiment
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Großbritannien
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Marketing management
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Marketingmanagement
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Positioning
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Brand image
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Perception
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Advertising
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Aircraft industry
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Brand alliances
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Brand communication
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Brand positioning
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Business-to-Business marketing
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Cobranding
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Customer satisfaction
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Exhibitions
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PLS-SEM
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Personality psychology
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Persönlichkeitspsychologie
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Blankson, Charles
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Kalafatis, Stavros P.
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Cheng, Julian Ming Sung
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Coffie, Stanley
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Hadjicharalambous, Costas
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Tsogas, Markos H.
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Journal of advertising research
1
The journal of product & brand management
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ECONIS (ZBW)
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Comparisons of media types and congruence in positioning of service brands
Blankson, Charles
;
Kalafatis, Stavros P.
;
Coffie, Stanley
; …
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 162-179
Persistent link: https://www.econbiz.de/10010393869
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2
Impact of positioning strategies on corporate performance
Blankson, Charles
;
Kalafatis, Stavros P.
;
Cheng, Julian …
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 106-122
Persistent link: https://www.econbiz.de/10003688989
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