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The impact of negative publicity on celebrity ad endorsements
Tthwaites, Des; Lowe, Ben; Monkhouse, Lien L.; Barnes, … - In: Psychology & marketing 29 (2012) 9, pp. 663-673
Persistent link: https://www.econbiz.de/10009615242
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Antecedents of product placement effectiveness across cultures
Chan, Fanny Fong Yee; Petrovici, Dan; Lowe, Ben - In: International marketing review 33 (2016) 1, pp. 5-24
Persistent link: https://www.econbiz.de/10011540150
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Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong
Chan, Fong Yee; Lowe, Ben; Petrovici, Dan - In: Journal of marketing communications 23 (2017) 3, pp. 311-328
Persistent link: https://www.econbiz.de/10011705508
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Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee; Lowe, Ben; Petrovici, Dan - In: Marketing intelligence & planning 34 (2016) 3, pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
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Product placement practices in prime-time television programmes in Hong Kong
Chan, Fong Yee; Lowe, Ben - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 984-1009
Persistent link: https://www.econbiz.de/10012492623