Modelling consumer entertainment software choice : an exploratory examination of key attributes, and differences by gamer segment
Sunita Prugsamatz, Ben Lowe and Frank Alpert
| Year of publication: |
2010
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|---|---|
| Authors: | Prugsamatz, Sunita ; Lowe, Ben ; Alpert, Frank |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 9.2010, 5, p. 381-392
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| Subject: | Freizeitwirtschaft | Leisure industries | Software | Computerspiel | Video game | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008701452