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Examining regulatory focus in the information processing of imagery and analytical advertisements
Roy, Rajat; Phau, Ian - In: Journal of advertising : official publication of the … 43 (2014) 4, pp. 371-381
Persistent link: https://www.econbiz.de/10010469994
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Scarcity appeal in advertising : exploring the moderating roles of need for uniqueness and message framing
Roy, Rajat; Sharma, Piyush - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 349-359
Persistent link: https://www.econbiz.de/10011410177
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The temperature of newness : how vision-temperature correspondence in advertising influences newness perception and product evaluation
Togawa, Taku; Ishii, Hiroaki; Park, Jaewoo; Roy, Rajat - In: Journal of business research : JBR 160 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014294840