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E-Game-Advertising als Ersatz...
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Advertising effects
Werbung
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Advertising
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Online-Marketing
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advertising
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Yoon, Sukki
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Terlutter, Ralf
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Dens, Nathalie
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Wilbur, Kenneth C.
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Chan, Kara
10
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Malik, Garima
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IP Deutschland GmbH <Köln>
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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Herbert von Halem Verlag
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
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Market Research Society
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Marketing Science Institute
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1
New Mexico
1
New Mexico State Highway Commission
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Nikkei Kōkoku Kenkyūsho <Tokio>
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Organisation for Economic Co-operation and Development
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International journal of advertising : the review of marketing communications
145
International journal of advertising : the quarterly review of marketing communications
125
Journal of marketing communications
111
Journal of advertising : official publication of the American Academy of Advertising
110
Journal of business research : JBR
110
Journal of advertising research
91
Journal of promotion management : JPM
55
Journal of promotion management : innovations in planning and applied research
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
42
International journal of internet marketing and advertising : IJIMA
41
Journal of current issues and research in advertising : JCIRA
35
European journal of marketing : EJM
34
Journal of retailing and consumer services
34
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Young consumers : insight and ideas for responsible marketers
25
Journal of current issues and research in advertising
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of marketing research : JMR
24
Journal of global marketing
23
Marketing letters : a journal of research in marketing
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of advertising
16
Marketing : ZFP ; journal of research and management
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SpringerLink / Bücher
16
Journal of marketing research
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Journal of business ethics : JOBE
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Australasian marketing journal
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International journal of hospitality management
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ECONIS (ZBW)
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1
The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.
;
Chung, Sungwon
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
Saved in:
2
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Saved in:
3
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
4
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
5
Children and advergame : the role of presence, flow and persuasion knowledge
Soebandhi, Santirianingrum
;
Sri Hartini
;
Sri Gunawan
- In:
International journal of electronic business
14
(
2018
)
4
,
pp. 293-308
Persistent link: https://www.econbiz.de/10012040475
Saved in:
6
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
7
Winning versus not losing : exploring the effects of in-game advertising outcome on its effectiveness
Ghosh, Tathagata
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 134-147
Persistent link: https://www.econbiz.de/10011616023
Saved in:
8
Play, flow and buy? : influence of players' experiences on consumption-relevant behaviour
Steffen, Celina
;
Schramm-Klein, Hanna
;
Mau, Gunnar
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
4
,
pp. 188-200
Persistent link: https://www.econbiz.de/10011561016
Saved in:
9
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
10
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
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