In the e-CRM environment, Internet based advertising is an important mechanism that enterprises use to communicate with customers. Existing studies suggest that the following four factors contribute to consumers’ perceived value and attitude toward advertising: entertainment, irritation,...

Perceived affordance is utilized as a theoretical lens to explore factors influencing consumers’ positive or negative perceptions of Web advertisements, which is one type of information artifacts. Content and form are two main attributes shared by information artifacts. Based on the literature...

Approach and avoidance are two major types of behavioral responses when consumers encounter interferences caused by online advertising. This paper argues that approach-avoidance is not the only dimension from which researchers can examine behavioral responses toward online advertising. The...

In this paper, we report an exploratory study that consists of two experiments investigating animation interference effect in the Web environment. Animation is “a dynamic visual statement, form and structure evolving through movement over time” (Baecker and Small, 1990). In this study, we...

Owing to the rapid growth of Internet technologies, Web site design, and online advertisements, pop-up animations have affected and will continue to affect millions of people. Our understanding of the effectiveness and the impact of online advertisements on consumers is still limited from a...