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~subject:"Advertising effects"
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Advertising effects
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Scarpi, Daniele
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Pizzi, Gabriele
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International journal of advertising : the review of marketing communications
1
Italian journal of marketing : ITJM
1
Journal of advertising research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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The importance of engagement in brand heritage advertising : how feeling close to a brand can increase willingness to pay more
Scarpi, Daniele
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10012656854
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2
Fake news, real problems for brands : the impact of content truthfulness and source credibility on consumers' behavioral intentions toward the advertised brands
Visentin, Marco
;
Pizzi, Gabriele
;
Pichierri, Marco
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 99-112
Persistent link: https://www.econbiz.de/10011998011
Saved in:
3
Dub or sub : effects of dubbing versus subtitling on TV advertising efficacy
Scarpi, Daniele
;
Pizzi, Gabriele
;
Prestini, Stefano
- In:
Italian journal of marketing : ITJM
2020
(
2020
)
2/3
,
pp. 189-206
Persistent link: https://www.econbiz.de/10012305785
Saved in:
4
Advertising on the edge : appeal effectiveness when advertising in extreme sports
Raggiotto, Francesco
;
Scarpi, Daniele
;
Moretti, Andrea
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 655-678
Persistent link: https://www.econbiz.de/10012260243
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