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~subject:"Advertising effects"
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Advertising effects
Brand management
27
Markenführung
26
Consumer behaviour
15
Marketing management
15
Marketingmanagement
15
Werbewirkung
15
Konsumentenverhalten
14
Deutschland
13
Germany
13
Kommunikation
13
Public relations
12
Strategisches Management
12
Öffentlichkeitsarbeit
12
Communication
11
Erfolgsfaktor
11
Success factor
11
Brand
10
Brand image
10
Internal communication
10
Interne Kommunikation
10
Markenartikel
10
Markenimage
10
Unternehmen
10
Markenpolitik
9
Advertising
8
Werbung
8
Controlling
6
Emotion
6
Management control
6
Psychology of advertising
6
Werbepsychologie
6
Brand loyalty
5
Beziehungsmarketing
4
Brand architecture
4
Cognition
4
Corporate reputation
4
Firmenimage
4
Kognition
4
Markenarchitektur
4
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English
10
German
5
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Langner, Tobias
15
Bergkvist, Lars
4
Esch, Franz-Rudolf
4
Brune, Philipp
2
Eisend, Martin
2
Rossiter, John R.
2
Ang, Lawrence
1
Bruns, Daniel
1
Kopka, Julian Felix
1
Rohrbach, Stefan
1
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International journal of advertising : the review of marketing communications
4
Forschungsgruppe Konsum und Verhalten
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Breaking new ground in theory and practice
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Marketing : ZFP ; journal of research and management
1
Research
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ECONIS (ZBW)
15
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Integriertes Branding : Baupläne zur Gestaltung erfolgreicher Marken
Langner, Tobias
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001740704
Saved in:
2
Sozialtechnische Gestaltung der Ästhetik von Produktverpackungen
Langner, Tobias
;
Esch, Franz-Rudolf
- In:
Konsumentenverhaltensforschung im 21. Jahrhundert : …
,
(pp. 413-440)
.
2004
Persistent link: https://www.econbiz.de/10002516456
Saved in:
3
A comprehensive approach to the study of advertising execution and its effects
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 227-246
Persistent link: https://www.econbiz.de/10014233951
Saved in:
4
Take a break, but make it different! Moderating effects of incubation task specificity on advertising idea generation
Schütmaat, Sarah
;
Kopka, Julian Felix
;
Ang, Lawrence
; …
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 578-593
Persistent link: https://www.econbiz.de/10014339494
Saved in:
5
The vampire effect of smartphone swiping : how atypical motor actions increase ad attention but impair brand recall
Rohrbach, Stefan
;
Bruns, Daniel
;
Langner, Tobias
- In:
International journal of advertising : the review of …
44
(
2025
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10015194212
Saved in:
6
Immediate and delayed advertising effects of celebrity endorsers' attractiveness and expertise
Eisend, Martin
;
Langner, Tobias
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 527-546
Persistent link: https://www.econbiz.de/10008668127
Saved in:
7
Effects of celebrity endorsers' attractiveness and expertise on brand recall of transformational and informational products
Langner, Tobias
;
Eisend, Martin
- In:
Breaking new ground in theory and practice
,
(pp. 453-462)
.
2011
Persistent link: https://www.econbiz.de/10009380990
Saved in:
8
Creating powerful brand names
Langner, Tobias
;
Esch, Franz-Rudolf
;
Rossiter, John R.
- In:
International advertising and communication : current …
,
(pp. 181-197)
.
2006
Persistent link: https://www.econbiz.de/10003378124
Saved in:
9
Dimension-based versus relation-based brand name design : a test of different psycholinguistic theories
Langner, Tobias
;
Esch, Franz-Rudolf
;
Rossiter, John R.
- In:
Advertising and communication : proceedings 4th …
,
(pp. 110-119)
.
2005
Persistent link: https://www.econbiz.de/10003353715
Saved in:
10
Bekanntheitsaufbau durch Markenslogans : der moderierende Einfluss der Darbietungsmodalität auf die Erinnerung an reimende und nicht-reimende Markenslogans
Brune, Philipp
-
2018
Persistent link: https://www.econbiz.de/10011870388
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