Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
IMC is dead. Long live IMC: Ac...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Advertising
9
Marketing management
6
Marketingmanagement
6
Werbung
6
Consumer behaviour
5
United Kingdom
5
Advertising industry
4
Großbritannien
4
Konsumentenverhalten
4
Werbewirtschaft
4
Advertising agencies
3
Beziehungsmarketing
3
Internet marketing
3
Online-Marketing
3
Public relations
3
Relationship marketing
3
Services
3
Social Web
3
Social web
3
Werbewirkung
3
Öffentlichkeitsarbeit
3
Barriers
2
Brand
2
Brand management
2
Change management
2
Clients
2
Corporate communications
2
Entrepreneurial characteristics
2
Illegal downloading
2
Integrated marketing communications
2
Internal communication
2
Interne Kommunikation
2
Markenartikel
2
Markenführung
2
Risk-taking propensity
2
USA
2
United States
2
advertising
2
1990-2006
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Mortimer, Kathleen
3
Laurie, Sally
2
Beard, Fred K.
1
Danbury, Annie
1
Palazzo, Maria
1
Siano, Alfonso
1
Published in...
All
Analyzing the cultural diversity of consumers in the global marketplace
1
Journal of marketing management : MM
1
Journal of promotion management : innovations in planning and applied research
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"IMC is dead. Long live IMC" : academics' versus practitioners' views
Laurie, Sally
;
Mortimer, Kathleen
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1464-1478
Persistent link: https://www.econbiz.de/10009412784
Saved in:
2
Has advertising lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
3
Cultural perspectives on advertising perceptions and brand trustworthiness
Danbury, Annie
;
Palazzo, Maria
;
Mortimer, Kathleen
; …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 207-226)
.
2015
Persistent link: https://www.econbiz.de/10011396929
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
