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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Konsumentenverhalten
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USA
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Retail trade
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Einzelhandel
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Brand image
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Markenimage
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Markenartikel
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Markenführung
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Bekleidung
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Clothing
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Customer satisfaction
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Kundenzufriedenheit
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Online retailing
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Online-Handel
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Emotion
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Personality psychology
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Social web
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Structural equation model
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Strukturgleichungsmodell
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Textile distribution
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Textilhandel
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Cluster analysis
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Clusteranalyse
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Consumer
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Corporate Social Responsibility
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Corporate social responsibility
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Graham, Mary A.
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Jackson, Vanessa
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Kim, Hye-yŏng
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Kim, Youn-Kyung
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Kim, Youn-kyung
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Lee, Min-Young
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Journal of customer behaviour
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Journal of hospitality marketing & management
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Journal of marketing communications
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ECONIS (ZBW)
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The effect of personal scandal on celebrity athletes and male shoppers' purchase intentions and attitude favourability
Graham, Mary A.
;
Jackson, Vanessa
;
Lee, Min-Young
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 271-290
Persistent link: https://www.econbiz.de/10010519723
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2
Receptivity to advertising messages ans desired shopping values
Kim, Hye-yŏng
;
Kim, Youn-kyung
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 367-385
Persistent link: https://www.econbiz.de/10003788451
Saved in:
3
Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising
Yoon, Donghwan
;
Kim, Youn-Kyung
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 167-196
Persistent link: https://www.econbiz.de/10011453986
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