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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
119
Konsumentenverhalten
102
Brand image
43
Australia
42
Brand management
42
Markenführung
41
Markenimage
41
Brand
39
Luxury goods
39
Luxusgüter
39
Markenartikel
39
Australien
23
Werbewirkung
17
Emotion
14
Product counterfeiting
14
Produktpiraterie
14
Advertising
13
Beziehungsmarketing
13
Holiday behaviour
13
Relationship marketing
13
Urlaubsverhalten
13
Attitudes
11
Designation of origin
11
Herkunftsbezeichnung
11
Tourism
11
Fashion
10
Tourismus
10
China
9
Luxury brands
9
Werbung
9
Brand extension
8
Consumer attitudes
8
Perception
8
Verbrauchereinstellung
8
Copyright infringement
7
Customer satisfaction
7
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Urheberrechtsverletzung
7
Cognition
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English
17
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Phau, Ian
17
Marchegiani, Christopher
6
Dix, Steve
3
Lwin, Michael
3
Shimul, Anwar Sadat
2
Cheah, Isaac
1
Dix, Stephen Richard
1
Ferguson, Graham
1
Hartley, Nicole
1
Huang, Yu-an
1
Jamieson, Kyle
1
Liang, Johan
1
Lim, Aaron
1
Pougnet, Sonia
1
Roy, Rajat
1
Sung, Billy
1
Vanman, Eric
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Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing intelligence & planning
2
Young consumers : insight and ideas for responsible marketers
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
17
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1
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
2
Measuring situational triggers of television channel switching
Dix, Steve
;
Phau, Ian
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
Saved in:
3
Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 241-256
Persistent link: https://www.econbiz.de/10008656152
Saved in:
4
The value of historical nostalgia for marketing management
Marchegiani, Christopher
;
Phau, Ian
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 108-122
Persistent link: https://www.econbiz.de/10009156916
Saved in:
5
The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
Marchegiani, Christopher
;
Phau, Ian
- In:
The international review of retail, distribution and …
22
(
2012
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10009509889
Saved in:
6
Adolescent and young adult response to fear appeals in anti-smoking messages
Ferguson, Graham
;
Phau, Ian
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 155-166
Persistent link: https://www.econbiz.de/10009768448
Saved in:
7
Development and validation of the personal nostalgia scale
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of marketing communications
19
(
2013
)
1
,
pp. 22-43
Persistent link: https://www.econbiz.de/10009700190
Saved in:
8
Examining the moderating role of rational-versus emotional-fucsed websites : the case of boutique hotels
Lwin, Michael
;
Phau, Ian
;
Huang, Yu-an
;
Lim, Aaron
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
2
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010359553
Saved in:
9
Personal and historical nostalgia : a comparison of common emotions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 137-146
Persistent link: https://www.econbiz.de/10010189505
Saved in:
10
Examining regulatory focus in the information processing of imagery and analytical advertisements
Roy, Rajat
;
Phau, Ian
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 371-381
Persistent link: https://www.econbiz.de/10010469994
Saved in:
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