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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
26
Konsumentenverhalten
25
Advertising
13
USA
12
United States
12
Werbung
10
Werbewirkung
8
Gender
7
Gambling
5
Glücksspiel
5
Learning
5
Event marketing
4
Event-Marketing
4
Geschlecht
4
Lernen
4
Wein
4
Wine
4
Beziehungsmarketing
3
Brand management
3
Consumer attitudes
3
Einzelhandel
3
Emotion
3
Frauen
3
Hedonic price index
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Hedonischer Preisindex
3
Markenführung
3
Perception
3
Relationship marketing
3
Retail trade
3
Wahrnehmung
3
Women
3
hedonic
3
wine
3
Bibliometrics
2
Bibliometrie
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Computerspiel
2
Customer satisfaction
2
Diffusion
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E-Learning
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English
8
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LaTour, Michael S.
8
Ford, John B.
4
LaTour, Kathryn A.
4
Merchant, Altaf
2
Reichert, Tom
2
Alishah, Elnaz Jalilipour
1
Choi, Hojoon
1
Clarke, Irvine
1
Krishen, Anjala S.
1
Yoo, Kyunga
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Journal of advertising research
2
Journal of current issues and research in advertising : JCIRA
2
American business review
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Psychology & marketing
1
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ECONIS (ZBW)
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1
Positive mood and susceptibility to false advertising
LaTour, Kathryn A.
;
LaTour, Michael S.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 127-142
Persistent link: https://www.econbiz.de/10003892037
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2
How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
Saved in:
3
Can advertising change memory for even a really discrepant experience? : paradigm issues in the study of postexperience advertising
LaTour, Kathryn A.
;
LaTour, Michael S.
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 210-226
Persistent link: https://www.econbiz.de/10009671481
Saved in:
4
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
5
A prescriptive essay concerning sex role portrayals in international advertising contexts
Ford, John B.
;
LaTour, Michael S.
;
Clarke, Irvine
- In:
American business review
22
(
2004
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10001968954
Saved in:
6
The naked truth : revealing the affinity for graphic sexual appeals in advertising
Reichert, Tom
;
LaTour, Michael S.
;
Ford, John B.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 436-448
Persistent link: https://www.econbiz.de/10009269499
Saved in:
7
Asian females in an advertising context : exploring skin tone tension
Krishen, Anjala S.
;
LaTour, Michael S.
;
Alishah, Elnaz …
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10010383158
Saved in:
8
Do feminists still respond negatively to female nudity in advertising? : investigating the influence of feminist attitudes on reactions to sexual appeals
Choi, Hojoon
;
Yoo, Kyunga
;
Reichert, Tom
;
LaTour, Michael S.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 823-845
Persistent link: https://www.econbiz.de/10011618417
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