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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
53
Konsumentenverhalten
50
USA
21
United States
20
Product labelling
18
Warenkennzeichnung
18
Food
16
Nutrition
16
Advertising
15
Eating habit
15
Ernährungsverhalten
15
Lebensmittel
15
Product information
15
Produktinformation
15
Ernährung
14
Gesundheitsrisiko
14
Health risk
14
Werbung
14
Werbewirkung
13
Gesundheit
9
Health
9
Rauchen
9
Smoking
9
Einzelhandel
7
Experiment
7
Retail trade
7
Body weight
6
Children
6
Consumer protection
6
Gastronomie
6
Körpergewicht
6
Market research
6
Restaurant industry
6
Verbraucherschutz
6
Forschung
5
Kinder
5
Marketing
5
Marktforschung
5
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English
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Burton, Scot
10
Kees, Jeremy
8
Berry, Christopher
4
Andrews, J. Craig
3
Sheehan, Kim Bartel
3
Ford, John B.
2
Tangari, Andrea Heintz
2
Cermin, Ashley
1
Davis, Cassandra
1
Davis, Cassandra Denise
1
Folse, Judith Anne Garretson
1
Hassan, Louise M.
1
Hastings, Gerard
1
Howlett, Elizabeth
1
Kozup, John
1
Netemeyer, Richard G.
1
Shiu, Edward
1
Walsh, Gianfranco
1
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Journal of advertising : official publication of the American Academy of Advertising
6
Journal of business research : JBR
2
European journal of marketing : EJM
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of current issues and research in advertising : JCIRA
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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ECONIS (ZBW)
13
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1
Consumer generalization of nutrient content claims in advertising
Andrews, J. Craig
;
Netemeyer, Richard G.
;
Burton, Scot
-
1996
Persistent link: https://www.econbiz.de/10000957472
Saved in:
2
Understanding how graphic pictorial warnings work on cigarette packaging
Kees, Jeremy
;
Burton, Scot
;
Andrews, J. Craig
;
Kozup, John
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 265-276
Persistent link: https://www.econbiz.de/10008759834
Saved in:
3
The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns
Tangari, Andrea Heintz
;
Folse, Judith Anne Garretson
; …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 35-50
Persistent link: https://www.econbiz.de/10003986800
Saved in:
4
The impact of regulatory focus, temporal orientation, and fit on consumer responses to health-related advertising
Kees, Jeremy
;
Burton, Scot
;
Tangari, Andrea Heintz
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10003962668
Saved in:
5
An analysis of data quality : professional panels, student subject pools, and Amazon's Mechanical Turk
Kees, Jeremy
;
Berry, Christopher
;
Burton, Scot
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 141-155
Persistent link: https://www.econbiz.de/10011686523
Saved in:
6
Amazon's Mechanical Turk : a comment
Ford, John B.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 156-158
Persistent link: https://www.econbiz.de/10011686524
Saved in:
7
Reply to "Amazon's Mechanical Turk : a comment"
Kees, Jeremy
;
Berry, Christopher
;
Burton, Scot
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 159-162
Persistent link: https://www.econbiz.de/10011686525
Saved in:
8
Temporal framing in health advertising : the role of risk and future orientation
Kees, Jeremy
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10003987001
Saved in:
9
Advertising framing effects and consideration of future consequences
Kees, Jeremy
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
1
,
pp. 7-32
Persistent link: https://www.econbiz.de/10009531808
Saved in:
10
Segmentation in social marketing : insights from the European Union's multi-country, antismoking campaign
Walsh, Gianfranco
;
Hassan, Louise M.
;
Shiu, Edward
; …
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1140-1164
Persistent link: https://www.econbiz.de/10008650635
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