Consumer generalization of nutrient content claims in advertising
Year of publication: |
1996
|
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Authors: | Andrews, J. Craig ; Netemeyer, Richard G. ; Burton, Scot |
Publisher: |
Cambridge, Mass. |
Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Lebensmittel | Food |
Extent: | 61 S. : Ill |
---|---|
Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. Report / Marketing Science Institute / Marketing Science Institute ; 96,115 : Working paper |
Type of publication: | Book / Working Paper |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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