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~subject:"Advertising effects"
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Advertising effects
Spanien
40,800
Relationship marketing
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Spain
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Beziehungsmarketing
30,753
Consumer behaviour
18,832
Konsumentenverhalten
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5,911
Service quality
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4,903
Football
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Fußball
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Brand management
4,608
Markenführung
4,603
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Electronic Commerce
4,459
E-commerce
4,183
Marketingmanagement
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Marketing management
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Profisport
3,790
Professional sports
3,783
Markenimage
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Lieferantenmanagement
2,920
Supplier relationship management
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Brand
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Tucker, Catherine
21
Jerath, Kinshuk
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Sayedi, Amin
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Wilbur, Kenneth C.
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Ghose, Anindya
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Goldfarb, Avi
11
Lewis, Randall A.
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Pauwels, Koen
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Reijmersdal, Eva A. van
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Rutz, Oliver J.
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Simonov, Andrey
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Sreejesh, S.
9
Bart, Yakov
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Bauer, Hans H.
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Johnson, Garrett A.
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Rao, Justin M.
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Reiley, David H.
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Schwartz, Eric M.
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Sárváry, Miklós
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Vashisht, Devika
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Yang, Sha
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Yang, Yanwu
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Zhu, Yi
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Abou Nabout, Nadia
7
Bellman, Steven
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Bergemann, Dirk
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Choi, Yung Kyun
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Ko, Eunju
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Lambrecht, Anja
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Narayanan, Sridhar
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Nufer, Gerd
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Rozendaal, Esther
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Fördergesellschaft Marketing an der Universität Augsburg
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ICORIA <Veranstaltung> <12., 2013, Zagreb>
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ICORIA <Veranstaltung> <20., 2022, Prag>
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IGI Global
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Leuphana Universität Lüneburg
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OECD
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
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Springer Gabler <Firma>
1
Taylor and Francis.
1
Technische Universität Ilmenau
1
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1
Verlag Dr. Kovač
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Marketing science
80
Journal of business research : JBR
78
International journal of advertising : the review of marketing communications
72
Journal of advertising research
62
International journal of internet marketing and advertising : IJIMA
59
Journal of marketing communications
52
Journal of promotion management : innovations in planning and applied research
48
International journal of advertising : the quarterly review of marketing communications
42
Journal of retailing and consumer services
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Psychology & marketing
30
Management science : journal of the Institute for Operations Research and the Management Sciences
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of marketing research : JMR
24
Sport marketing quarterly : preferred journal of the Sport Marketing Association
22
International journal of sports marketing & sponsorship
20
Journal of promotion management : JPM
19
European journal of marketing : EJM
17
Information systems research : ISR
17
International journal of electronic marketing and retailing : IJEMR
17
Marketing intelligence & planning
17
International journal of electronic commerce : IJEC
16
Journal of advertising : official publication of the American Academy of Advertising
16
Journal of sport management : the official journal of the North American Society of Sport Management
16
The journal of product & brand management
16
Journal of current issues and research in advertising
15
Journal of internet commerce
15
Journal of marketing
14
Journal of marketing research
14
Asia Pacific journal of marketing and logistics
13
Cogent business & management
13
Electronic commerce research
13
International journal of sport management and marketing : IJSMM
13
The journal of brand management : an international journal
13
European journal of marketing
12
Journal of marketing management : MM
12
Journal of the Academy of Marketing Science
12
International journal of consumer studies
11
Journal of current issues and research in advertising : JCIRA
11
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ECONIS (ZBW)
2,593
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1
Assessing gender differences in "quick response" code loyalty promotion acceptance
Okazaki, Shintaro
;
Navarro, Angeles
;
López-Nicolas, …
- In:
The service industries journal
33
(
2013
)
12
,
pp. 1165-1177
Persistent link: https://www.econbiz.de/10010126448
Saved in:
2
The role of team identification on the sponsorship articulation-fit relationship
Pontes, Nicolas
;
Pontes, Vivian
;
Jin, Hyun Seung
; …
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10012516325
Saved in:
3
Factors affecting spectators' attitudes and intentions : focusing on the roles of the Facebook fan page
Park, Se-Hyuk
;
Jun, Soo Hyun
- In:
Journal of international trade & commerce
13
(
2017
)
3
,
pp. 51-63
Persistent link: https://www.econbiz.de/10011798784
Saved in:
4
Special issue on new insights on digital and social media advertising
Kim, Juran
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
Saved in:
5
Challenges of digital advertising from the study of the influencers' phenomenon in social networks
Borau-Boira, Elena
;
Pérez-Escoda, Ana
;
Ruiz-Poveda …
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 325-339
Persistent link: https://www.econbiz.de/10014288228
Saved in:
6
Meme marketing on social media : the role of informational cues of brand memes in shaping consumers' brand relationship
Shen, Yung-Cheng
;
Lee, Crystal T.
;
Lin, Wen-Ya
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 588-610
Persistent link: https://www.econbiz.de/10015062823
Saved in:
7
When fan engagement with sports club brands matters in sponsorship : influence of fan-brand personality congruence
Pradhan, Debasis
;
Malhotra, Ritu
;
Moharana, Tapas Ranjan
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10012297792
Saved in:
8
Brand Communities und Kundenbindung : eine kausalanalytische Studie am Beispiel eines Sportvereins
Huber, Frank
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003368801
Saved in:
9
An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga
Thomas, Robert James
;
Röseler, Frank
- In:
Journal of customer behaviour
12
(
2013
)
2/3
,
pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
Saved in:
10
SMS advertising : how message relevance is linkes to the attitude toward the brand
Varnali, Kaan
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010423019
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