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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Brand management
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Theorie
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Pelsmacker, Patrick de
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Gierl, Heribert
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Esch, Franz-Rudolf
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Dens, Nathalie
33
Septianto, Felix
33
Bauer, Hans H.
32
Eisend, Martin
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Diehl, Sandra
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Taylor, Charles Raymond
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Reijmersdal, Eva A. van
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Rosengren, Sara
25
Yoon, Hye Jin
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Hudders, Liselot
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Wilbur, Kenneth C.
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Bellman, Steven
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Pauwels, Koen
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Stafford, Marla Royne
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Terlutter, Ralf
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Tucker, Catherine
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Kaiser, Harry M.
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Yoon, Sukki
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Chang, Chingching
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Dahlén, Micael
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Matthes, Jörg
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Franses, Philip Hans
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Huber, Frank
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Mueller, Barbara
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Smit, Edith G.
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Geuens, Maggie
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Roy, Subhadip
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Tellis, Gerard J.
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Chan, Kara
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Kennedy, Rachel
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Phau, Ian
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Varan, Duane
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Cauberghe, Verolien
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Dekimpe, Marnik G.
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Gröppel-Klein, Andrea
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Jerath, Kinshuk
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Romaniuk, Jenni
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Arbeitsgemeinschaft Media-Analyse
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Media-Micro-Census GmbH <Frankfurt, Main>
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Erasmus Research Institute of Management
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Fachhochschule Reutlingen / European School of Business
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Deutsche Werbewissenschaftliche Gesellschaft
4
Advertising Research Foundation
3
IP Deutschland GmbH <Köln>
3
Shaker Verlag
3
Springer Gabler <Firma>
3
Technische Universität Braunschweig
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
Books on Demand GmbH <Norderstedt>
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European Advertising Academy
2
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
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Herbert von Halem Verlag
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Institute of Canadian Advertising
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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OECD
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Peter Lang GmbH
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Österreichische Werbewissenschaftliche Gesellschaft
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American Management Association, inc.
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American Marketing Association
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American association of Advertising Agencies
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Anheuser-Busch, Inc.
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Communication Advertising and Marketing Economic Foundation
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
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Journal of advertising research
285
Journal of business research : JBR
274
International journal of advertising : the review of marketing communications
253
Journal of advertising : official publication of the American Academy of Advertising
239
International journal of advertising : the quarterly review of marketing communications
232
Journal of marketing communications
213
Psychology & marketing
141
Journal of promotion management : JPM
134
Marketing science
126
Journal of retailing and consumer services
122
Journal of promotion management : innovations in planning and applied research
100
European journal of marketing : EJM
79
International journal of internet marketing and advertising : IJIMA
76
Journal of current issues and research in advertising : JCIRA
76
Journal of marketing research : JMR
69
Health marketing quarterly
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Marketing letters : a journal of research in marketing
62
Journal of current issues and research in advertising
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
57
Marketing : ZFP ; journal of research and management
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
53
Asia Pacific journal of marketing and logistics
51
The journal of product & brand management
51
SpringerLink / Bücher
50
Journal of marketing
45
Young consumers : insight and ideas for responsible marketers
43
Journal of international consumer marketing
42
Marketing intelligence & planning
42
Management science : journal of the Institute for Operations Research and the Management Sciences
41
The journal of brand management : an international journal
39
European journal of marketing
37
Journal of the Academy of Marketing Science
36
International journal of sports marketing & sponsorship
35
Tourism management : research, policies, practice
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
International journal of hospitality management
33
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of global marketing
32
Journal of marketing management : MM
32
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ECONIS (ZBW)
9,292
RePEc
3
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1
Sponsorship
of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands
Biscaia, Rui
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011933923
Saved in:
2
Improved articulation of incongruent sponsor-property partnerships using analogy
King, Jesse
;
Madrigal, Robert
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 464-472
Persistent link: https://www.econbiz.de/10011934515
Saved in:
3
The effect of sponsor's brand on consumer-brand relationship in
sport
sponsorship
Lee, Jung-Yong
;
Jin, ChangHyun
- In:
Global business and finance review
24
(
2019
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10012005159
Saved in:
4
The effects of different billboard advertisement language on TV
sports
audiences' recognition, recall and search intention of the sponsor signage
Xu, Ziyuan
;
Cao, Yuanyuan
;
Matsuoka, Hirotaka
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
8
,
pp. 1801-1820
Persistent link: https://www.econbiz.de/10015210700
Saved in:
5
An exploratory investigation into the effectiveness of tem kit
sponsorship
: fans' perspectives of new
sponsorship
in the German Bundesliga
Thomas, Robert James
;
Röseler, Frank
- In:
Journal of customer behaviour
12
(
2013
)
2/3
,
pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
Saved in:
6
Sports
sponsorship
perceptions : an exploration
Ferrier, Susan
;
Waite, Kathryn
;
Harrison, Tina
- In:
Journal of financial services marketing : JFSM
18
(
2013
)
2
,
pp. 78-90
Persistent link: https://www.econbiz.de/10010205378
Saved in:
7
Tiger Woods, Nike, and I are (not) best friends : how brand's
sports
sponsorship
in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
8
The impact of
sport
sponsorship
on brand value : evidence from Algeria
aissa, Sid Ahmed Hadj
;
Matar, Ali
- In:
Business and Economic Research : BER
6
(
2016
)
1
,
pp. 363-380
Persistent link: https://www.econbiz.de/10011494887
Saved in:
9
Consumer responses to on-site Olympic
sponsorship
activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation
Kim, Ari
;
Kaplanidou, Kyriaki
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 279-300
Persistent link: https://www.econbiz.de/10011503705
Saved in:
10
Sport
event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators
Papadimitriou, Dimitra
;
Kaplanidou, Kyriaki Kiki
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011486530
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