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Estimating market-level multiplicative models of promotion effects with linearly aggregated data . a parametric approach
Bemmaor, Albert C.; Wagner, Udo - In: Econometric models in marketing, (pp. 165-189). 2002
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001657517
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The influence of deviant advertisements on customer responses : the role of cultural tightness in emerging and developed economies
Wagner, Udo; Pauser, Sandra; Akturan, Ulun - In: Psychology & marketing 40 (2023) 10, pp. 2103-2117
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014338473
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Context effects of erotic television advertising
Ebster, Claus; Wagner, Udo; Richter, Verena; Prenner, … - In: Marketing : journal of research and management 5 (2009) 2, pp. 61-70
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003908016
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An investigation of children's ability to identify sponsors and understand sponsorship intentions
Grohs, Reinhard; Wagner, Udo; Steiner, Regina - In: Psychology & marketing 29 (2012) 11, pp. 907-917
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009664849
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Assessing advertising effectiveness : the potential of goal-directed behavior
Berger, Sebastian; Wagner, Udo; Schwand, Christopher - In: Psychology & marketing 29 (2012) 6, pp. 411-421
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009554788
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The effect of media multitasking on advertising message effectiveness
Garaus, Marion; Wagner, Udo; Bäck, Anna-Maria - In: Psychology & marketing 34 (2017) 2, pp. 138-156
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011638712
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Emotional targeting using digital signage systems and facial recognition at the point-of-sale
Garaus, Marion; Wagner, Udo; Rainer, Ricarda Carina - In: Journal of business research : JBR 131 (2021), pp. 747-762
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012545127
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Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun; Seo, Yuri; Wagner, Udo; Yoon, Sukki - In: Journal of business research : JBR 117 (2020), pp. 520-528
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012287957
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Effects of acoustic stimuli complementing out-of-home advertising
Wagner, Udo; Ruhm, Roland - In: Marketing : ZFP ; journal of research and management 44 (2022) 1, pp. 23-36
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013443631
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The impact of corporate sustainability performance on advertising efficiency
Weinmayer, Karl; Garaus, Marion; Wagner, Udo - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 175-209
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014519168