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Advertising effects
Consumer behaviour
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Konsumentenverhalten
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Perception
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satiation
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Brand image
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Markenimage
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Psychology of advertising
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variety
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing research : JMR
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ECONIS (ZBW)
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This logo moves me : dynamic imagery from static images
Cian, Luca
;
Krishna, Aradhna
;
Elder, Ryan S.
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 184-197
Persistent link: https://www.econbiz.de/10010362218
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Feminine to smell but masculine to touch? : multisensory congruence and its effect on the aesthetic experience
Krishna, Aradhna
;
Elder, Ryan S.
;
Caldara, Cindy
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 410-418
Persistent link: https://www.econbiz.de/10008728841
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