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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
57
Konsumentenverhalten
57
Einzelhandel
28
Retail trade
28
Social Web
28
Social web
28
Brand management
23
Markenführung
23
E-commerce
22
Electronic Commerce
22
Online retailing
21
Online-Handel
21
Online-Marketing
21
Internet marketing
20
Handelsmarke
16
Bibliometrics
13
Bibliometrie
13
Kaufentscheidung
13
Purchase decision
13
New product development
12
Produktentwicklung
12
Store brand
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Welt
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World
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Branchenentwicklung
11
Sector development
11
Spain
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Spanien
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Brand
10
Markenartikel
10
Digitalisierung
8
Digitization
8
Markenpolitik
8
Marketing
8
Retail assortment
8
Sortiment
8
Werbewirkung
8
Strategic management
7
Strategisches Management
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English
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Gázquez-Abad, Juan Carlos
5
Martínez-López, Francisco J.
5
D'Attoma, Ida
2
Ieva, Marco
2
Rejón-Guardia, Francisco
2
Ziliani, Cristina
2
Anaya-Sánchez, Rafael
1
Barrales-Molina, Vanesa
1
Fernández Giordano, Marisel
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Lopez-Lopez, David
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Sánchez-Pérez, Manuel
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Handbook of strategic e-business management
2
Journal of retailing and consumer services
2
European retail research
1
Exploring omnichannel retailing : common expectations and diverse realities
1
Journal of advertising research
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
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ECONIS (ZBW)
8
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1
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
2
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
3
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
4
Online versus offline promotional communication : evaluating the effect of medium on customer response
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
Saved in:
5
Retail promotional communication : the comparative effectiveness of print versus online
Ziliani, Cristina
;
Ieva, Marco
;
Gázquez-Abad, Juan Carlos
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 225-249)
.
2019
Persistent link: https://www.econbiz.de/10011954551
Saved in:
6
Online advertising intrusiveness and consumers' avoidance behaviors
Rejón-Guardia, Francisco
;
Martínez-López, Francisco J.
- In:
Handbook of strategic e-business management
,
(pp. 565-586)
.
2014
Persistent link: https://www.econbiz.de/10010234029
Saved in:
7
An integrated review of the efficacy of Internet advertising : concrete approaches to the banner ad format and the context of social networks
Rejón-Guardia, Francisco
;
Martínez-López, Francisco J.
- In:
Handbook of strategic e-business management
,
(pp. 523-564)
.
2014
Persistent link: https://www.econbiz.de/10010234031
Saved in:
8
Behind influencer marketing : key marketing decisions and their effects on followers' responses
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 579-607
Persistent link: https://www.econbiz.de/10012249167
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