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~subject:"Advertising effects"
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Advertising effects
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Journal of business research : JBR
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Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
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Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
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2
Regulating emotions in advertising : examining the effects of sadness and anxiety on hedonic product advertisements
Kemp, Elyria
;
Chapa, Sindy
;
Kopp, Steven W.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 135-150
Persistent link: https://www.econbiz.de/10009770257
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