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Fear appeals in anti-smoking advertising : how important is self-efficacy?

Manyiwa, Simon; Brennan, Ross - In: Journal of marketing management : MM 28 (2012) 11/12, pp. 1419-1437

Persistent link: https://www.econbiz.de/10009701999

The development of brand attitudes among young consumers

Pagla, Maria; Brennan, Ross - In: Marketing intelligence & planning 32 (2014) 6, pp. 687-705

Persistent link: https://www.econbiz.de/10010413624

Cultural meaning, advertising, and national culture : a four-country study

Czarnecka, Barbara; Brennan, Ross; Keles, Serap - In: Journal of global marketing 31 (2018) 1, pp. 4-17

Persistent link: https://www.econbiz.de/10011963049

How Well Does GLOBE Predict Values in Advertising? A Content Analysis of Print Advertising from the UK, Ireland, Poland and Hungary

Czarnecka, Barbara; Brennan, Ross - 2011

This cross-cultural comparative study investigated differences in the frequency and types of value appeals used in print advertising from Poland, the UK, Hungary and Ireland. The methodological approach was content analysis; Pollay’s (1983) value appeals were linked to the GLOBE dimensions...

Persistent link: https://www.econbiz.de/10014178519