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Wearout von Hard-Sell- und Imagewerbung
Strebinger, Andreas - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 52 (2007) 4, pp. 61-62
Persistent link: https://www.econbiz.de/10003598459
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When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas; Otter, Thomas - In: The journal of product & brand management 32 (2023) 3, pp. 500-516
Persistent link: https://www.econbiz.de/10014229069