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~subject:"Advertising effects"
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Advertising effects
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Journal of marketing theory and practice : JMTP
2
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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"What makes me click?" : The effects of images and color in consumer-based pandemic health messages
Ghosh Chowdhury, Tilottama
;
Norberg, Patricia
;
Asare, …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10014299367
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2
Managing a sponsored brand : the importance of sponsorship portfolio congruence
Groza, Mark D.
;
Cobbs, Joe
;
Schaefers, Tobias
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 63-84
Persistent link: https://www.econbiz.de/10009510694
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3
Construal level effects in sponsorship-linked marketing : informativeness and timing of announcements
Cobbs, Joe
;
Schäfers, Tobias
;
Groza, Mark D.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012483473
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