"What makes me click?" : The effects of images and color in consumer-based pandemic health messages
Tilottama G. Chowdhury, Patricia Norberg, Anthony K. Asare, Jun Kang, Richard Bannor
| Year of publication: |
2023
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|---|---|
| Authors: | Ghosh Chowdhury, Tilottama ; Norberg, Patricia ; Asare, Anthony K. ; Kang, Jun ; Bannor, Richard |
| Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 31.2023, 2, p. 173-184
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| Subject: | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Coronavirus | Epidemie | Epidemic | Markenimage | Brand image | Gesundheit | Health |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2022.2039875 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014299367