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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Brand management
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Firm performance
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Fuzzy-set qualitative comparative analysis
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Hedonic price index
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Hedonischer Preisindex
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Unternehmenserfolg
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Advertising
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Automotive market
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Beziehungsmarketing
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Brand
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Brands
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Corporate Social Responsibility
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Corporate social responsibility
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Demand
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Fuzzy sets
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Fuzzy-Set-Theorie
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Innovation
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Kfz-Markt
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Markenartikel
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Markenführung
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Motivation
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Product elimination
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Relationship marketing
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Attributions
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Automotive industry
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B-to-B-Marketing
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Brand image
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Business-to-business marketing
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CSR skepticism
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Competitive advantage
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Curvilinear effects
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Angelidou, Sofia
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Aulōnitēs, Geōrgios I.
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Baltas, George
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Giakoumaki, Christina
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Katsikeas, Constantine S.
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Oikonomidou, Maria
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European journal of operational research : EJOR
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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Mining Twitter lists to extract brand-related associative information for celebrity endorsement
Saridakis, Charalampos
;
Katsikeas, Constantine S.
; …
- In:
European journal of operational research : EJOR
311
(
2023
)
1
,
pp. 316-332
Persistent link: https://www.econbiz.de/10014336472
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Does ingredient advertising work? : some evidence on its impact
Giakoumaki, Christina
;
Aulōnitēs, Geōrgios I.
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
7
,
pp. 901-913
Persistent link: https://www.econbiz.de/10011564152
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