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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
11
Konsumentenverhalten
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Game theory
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Theory
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Spieltheorie
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game theory
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Dauerhafte Konsumgüter
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Distribution channel
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Vertriebsweg
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Marketingmanagement
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Marketing theory
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durable goods
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Advertising
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Konsumgüter
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Price discrimination
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Risiko
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price discrimination
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Desai, Preyas S.
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Shin, Woochoel
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Amaldoss, Wilfred
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Desai, Preyas
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Staelin, Richard
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Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science
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Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
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ECONIS (ZBW)
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Advertising fee in business-format franchising
Desai, Preyas
-
1994
-
Rev
Persistent link: https://www.econbiz.de/10000893034
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2
The company that you keep : when to buy a competitor's keyword
Desai, Preyas S.
;
Shin, Woochoel
;
Staelin, Richard
- In:
Marketing science
33
(
2014
)
4
,
pp. 485-508
Persistent link: https://www.econbiz.de/10010402545
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3
Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred
;
Desai, Preyas S.
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
61
(
2015
)
3
,
pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
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