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Does humour travel? : advertising practices and audience effects in the United States and People's Republic of China

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The diminishing halo effect : celebrities and negative events in marketing

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The effectiveness of advertising images in promoting experiential offerings : an emotional response approach

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The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues

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The effects of political ideology and message framing on counterfeiting : the mediating role of emotions

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The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues

Khalil, Mary; Septianto, Felix; Lang, Bodo; Northey, Gavin - 2022

Food waste has become a pressing problem in the world, leading to a range of economic, social, and environmental issues. As a result, there are increasing calls to develop effective messages that can increase consumer awareness of food waste and its negative impacts. Drawing upon a recent...

Persistent link: https://www.econbiz.de/10014084948