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Advertising effects
Consumer behaviour
124
Konsumentenverhalten
120
Einzelhandel
62
Retail trade
61
Relationship marketing
58
Beziehungsmarketing
55
USA
33
United States
33
Service quality
29
Social Web
27
Social web
27
Customer satisfaction
26
Dienstleistungsqualität
23
Kundenzufriedenheit
23
Marketing
23
Internet marketing
21
Online-Marketing
21
Marketingmanagement
19
Preismanagement
19
Pricing strategy
19
Marketing management
18
Customer service
14
Ladengestaltung
14
Store design
14
Lieferantenmanagement
13
Online retailing
13
Online-Handel
13
Supplier relationship management
13
Theorie
13
Theory
13
E-commerce
12
Electronic Commerce
12
Emotion
12
Advertising
11
Kundenservice
11
Meta-analysis
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Retailing
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marketing
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Artificial intelligence
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Grewal, Dhruv
6
Ruyter, Ko de
3
Motyka, Scott
2
Puccinelli, Nancy M.
2
Wetzels, Martin
2
Aguirre, Elizabeth
1
Alexander, Nicholas
1
Biswas, Abhijit
1
Brasel, S. Adam
1
Chandrashekaran, Rajesh
1
Cleeren, Kathleen
1
Daryanto, Ahmad
1
Donaldson, Jeff
1
Franco Valdez, Ana Dolores
1
Guha, Abhijit
1
Hagtvedt, Henrik
1
Hatzithomas, Leonidas
1
Hofacker, Charles
1
Kartika, Gilang
1
Keeling, Debbie Isobel
1
Kohli, Chrianjeev
1
Lurie, Nicholas H.
1
Mahr, Dominik
1
Manchanda, Puneet
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Meyer, Jan-Hinrich
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Roy, Subhadip
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Suri, Rajneesh
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Tsiotsou, Rodoula H.
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Journal of retailing
2
Journal of the Academy of Marketing Science
2
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Ross School of Business working paper series
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The journal of brand management : an international journal
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Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews
Meyer, Jan-Hinrich
;
Ruyter, Ko de
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 222-245
Persistent link: https://www.econbiz.de/10012290947
Saved in:
2
Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth
;
Mahr, Dominik
;
Grewal, Dhruv
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
Saved in:
3
Beauty is truth : the effects of inflated product claims and website interactivity on evaluations of retailers' websites
Franco Valdez, Ana Dolores
;
Valdez Cervantes, Alfonso
; …
- In:
Journal of business research : JBR
90
(
2018
),
pp. 67-74
Persistent link: https://www.econbiz.de/10011881982
Saved in:
4
The anthropomorphic brand logo and its effect on perceived functional performance
Daryanto, Ahmad
;
Alexander, Nicholas
;
Kartika, Gilang
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 287-300
Persistent link: https://www.econbiz.de/10013270424
Saved in:
5
Gamification design for mobile marketing effectiveness
Hofacker, Charles
;
Ruyter, Ko de
;
Lurie, Nicholas H.
; …
-
2015
-
April 2015 [revision]
Persistent link: https://www.econbiz.de/10011284732
Saved in:
6
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
7
Are men seduced by red? : the effect of red versus black prices on price perceptions
Puccinelli, Nancy M.
;
Chandrashekaran, Rajesh
;
Grewal, Dhruv
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10009757412
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8
Living brands : consumer responses to animated brand logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
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9
Consumers' response to commercials : when the energy level in the commercial conflicts with the media context
Puccinelli, Nancy M.
;
Wilcox, Keith
;
Grewal, Dhruv
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010507913
Saved in:
10
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
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