Narrow search
Showing 1 - 4 of 4
Cover Image
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.; Weinberger, Marc G.; Assaf, A. Georges; … - In: Journal of business research : JBR 152 (2022), pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Cover Image
Publicity and advertising : what matter most for sales?
Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 1986-2008
Persistent link: https://www.econbiz.de/10010461822
Cover Image
Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.; Gulas, Charles S.; Weinberger, … - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
Cover Image
How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising
Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: Journal of advertising research 55 (2015) 4, pp. 416-432
Persistent link: https://www.econbiz.de/10011429162