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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
33
Konsumentenverhalten
32
Emotion
23
USA
18
United States
18
Beziehungsmarketing
14
Relationship marketing
14
Salespeople
10
Verkaufspersonal
9
Brand management
8
Advertising
7
Customer satisfaction
7
Markenführung
7
Brand
6
Health care
6
Job satisfaction
6
Kundenzufriedenheit
6
Markenartikel
6
Werbung
6
Arbeitszufriedenheit
5
Employee retention
5
Mitarbeiterbindung
5
Selling
5
Advertising music
4
Affective commitment
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Arbeitsverhalten
4
Brand image
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Business-to-business marketing
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Confidence
4
Customer orientation
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Emotions
4
Gesundheitsversorgung
4
Gesundheitswesen
4
Health care system
4
Leistungsmotivation
4
Lieferantenmanagement
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Markenimage
4
Marketing management
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Marketingmanagement
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Kemp, Elyria
3
Bui, M̃y
2
Anaza, Nwamaka A.
1
Andonova, Yana
1
Bennett, Delancy H. S.
1
Chapa, Sindy
1
Cho, Yoon-Na
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Cowart, Kelly
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Kintzer, Alex
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Kopp, Steven W.
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International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing theory and practice : JMTP
1
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ECONIS (ZBW)
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Big names and small price tags : an analysis of celebrity endorsement on consumers' perceptions of price, quality, and intent to purchase
Bennett, Delancy H. S.
;
Anaza, Nwamaka A.
;
Andonova, Yana
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 154-171
Persistent link: https://www.econbiz.de/10013358762
Saved in:
2
Promoting consumer well-being : examining emotion regulation strategies in social advertising messages
Kemp, Elyria
;
Cowart, Kelly
;
Bui, M̃y
- In:
Journal of business research : JBR
112
(
2020
),
pp. 200-209
Persistent link: https://www.econbiz.de/10012230577
Saved in:
3
Regulating emotions in advertising : examining the effects of sadness and anxiety on hedonic product advertisements
Kemp, Elyria
;
Chapa, Sindy
;
Kopp, Steven W.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 135-150
Persistent link: https://www.econbiz.de/10009770257
Saved in:
4
Music to the ears : the role of sonic branding in advertising
Kemp, Elyria
;
Cho, Yoon-Na
;
Bui, M̃y
;
Kintzer, Alex
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1039-1059
Persistent link: https://www.econbiz.de/10015050106
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