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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
109,040
Konsumentenverhalten
106,597
Theorie
17,046
Theory
16,859
Privater Konsum
16,266
Private consumption
16,224
Relationship marketing
13,343
Beziehungsmarketing
13,315
Krankenversicherung
9,827
Brand management
9,276
Health insurance
9,241
Markenführung
9,237
Online-Handel
9,097
Online retailing
9,085
USA
8,187
Brand image
8,158
Markenimage
8,118
United States
7,794
Customer satisfaction
7,600
Kundenzufriedenheit
7,444
Social Web
7,398
Social web
7,396
Markenartikel
7,118
Brand
7,102
Online-Marketing
5,861
Internet marketing
5,849
Experiment
5,625
Deutschland
5,615
Service quality
5,452
Dienstleistungsqualität
5,407
Einzelhandel
5,269
Retail trade
5,221
Germany
5,088
Werbewirkung
5,088
Electronic Commerce
5,042
E-commerce
4,920
Emotion
4,584
Advertising
3,942
Werbung
3,887
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Undetermined
2,643
Free
949
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90
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4,165
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879
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3
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107
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81
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40
Konferenzbeitrag
40
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23
Sammelwerk
23
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11
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9
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8
Sammlung
8
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8
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7
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5
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5
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4
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4
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1
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English
4,876
German
167
French
2
Polish
2
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1
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Septianto, Felix
31
Gierl, Heribert
27
Pelsmacker, Patrick de
26
Dens, Nathalie
19
Diehl, Sandra
18
Reijmersdal, Eva A. van
18
Yoon, Sukki
17
Hudders, Liselot
16
Eisend, Martin
15
Matthes, Jörg
15
Pauwels, Koen
14
Boerman, Sophie C.
13
Esch, Franz-Rudolf
13
Stafford, Marla Royne
13
Torres, Ivonne M.
13
Yoon, Hye Jin
13
Dahlén, Micael
12
Huber, Frank
12
Taylor, Charles Raymond
12
Bellman, Steven
11
Choi, Yung Kyun
11
Mattila, Anna S.
11
Muehling, Darrel D.
11
Naderer, Brigitte
11
Wu, Linwan
11
Chan, Kara
10
Evans, Nathaniel J.
10
Ilicic, Jasmina
10
Jerath, Kinshuk
10
Kim, Kacy K.
10
Rosengren, Sara
10
Rozendaal, Esther
10
Sahni, Navdeep S.
10
Smit, Edith G.
10
Sreejesh, S.
10
Zúñiga, Miguel Ángel
10
Bae, Mikyeung
9
Bauer, Hans H.
9
Bigné Alcañiz, J. Enrique
9
Cauberghe, Veroline
9
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National Bureau of Economic Research
10
Springer Fachmedien Wiesbaden
5
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
AAAA
1
American association of Advertising Agencies
1
Arbeitsgemeinschaft Media-Analyse
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Consumer Research Institute, inc.
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <Veranstaltung> <14., 2015, London>
1
ICORIA <Veranstaltung> <15., 2016, Ljubljana>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Media-Micro-Census GmbH <Frankfurt, Main>
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Study on the consumer judgment of advertising
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Published in...
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Journal of business research : JBR
216
International journal of advertising : the review of marketing communications
187
Journal of marketing communications
164
Journal of retailing and consumer services
118
International journal of advertising : the quarterly review of marketing communications
113
Psychology & marketing
91
Journal of promotion management : innovations in planning and applied research
90
Journal of promotion management : JPM
85
International journal of internet marketing and advertising : IJIMA
67
Marketing science
66
Journal of advertising research
63
The journal of product & brand management
50
Marketing letters : a journal of research in marketing
47
Journal of advertising : official publication of the American Academy of Advertising
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
Journal of current issues and research in advertising : JCIRA
44
Asia Pacific journal of marketing and logistics
43
Journal of marketing research : JMR
43
European journal of marketing : EJM
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
European journal of marketing
41
Journal of current issues and research in advertising
39
Health marketing quarterly
37
Marketing intelligence & planning
37
The journal of brand management : an international journal
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Young consumers : insight and ideas for responsible marketers
34
Journal of international consumer marketing
33
Journal of marketing
33
International journal of consumer studies
31
International journal of sports marketing & sponsorship
31
Cogent business & management
29
International journal of hospitality management
29
The journal of consumer marketing
26
Marketing : ZFP ; journal of research and management
25
Journal of global marketing
24
Journal of marketing research
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
International review on public and non-profit marketing
21
Journal of the Academy of Marketing Science
21
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ECONIS (ZBW)
5,047
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1
The impact of direct-to-consumer advertising on health insurance markets
Encinosa, William E.
;
Meyerhoefer, Chad D.
;
Zuvekas, Samuel
- In:
The Geneva papers on risk and insurance - issues and …
39
(
2014
)
4
,
pp. 749-767
Persistent link: https://www.econbiz.de/10011281017
Saved in:
2
Kundenzufriedenheit : Verfahren zur Messung der Indifferenzzone
Bartikowski, Boris
-
2002
Persistent link: https://www.econbiz.de/10001656652
Saved in:
3
How push messaging impacts consumer spending and reward redemption in store-loyalty programs
Bies, Suzanne M. T. A.
;
Bronnenberg, Bart J.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 877-899
Persistent link: https://www.econbiz.de/10013191806
Saved in:
4
Post-colonial consumer respect and the framing of neocolonial consumption in advertising
Varman, Rohit
;
Belk, Russell W.
;
Sreekumar, Hari
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
2
,
pp. 362-382
Persistent link: https://www.econbiz.de/10014634469
Saved in:
5
Kids' consumption : how do children receive the relationships between advertisements and products?
Moore-Shay, Elizabeth S.
;
Lutz, Richard J.
-
1997
Persistent link: https://www.econbiz.de/10000979066
Saved in:
6
Informing the uninformed : how drug advertising affects check-up visits
Hosken, Daniel S.
;
Wendling, Brett
- In:
International journal of industrial organization
31
(
2013
)
2
,
pp. 181-194
Persistent link: https://www.econbiz.de/10009732779
Saved in:
7
Suffizienzförderung in der Marketingkommunikation
Elsner, Nina
-
2023
Unternehmenskommunikation. Untersuchungen im Bereich der Kommunikationspolitik und deren Auswirkungen auf das
Konsumentenverhalten
fokussieren …
Persistent link: https://www.econbiz.de/10014234293
Saved in:
8
Advertising and food, drink and tobacco consumption in the United Kingdom : a dynamic demand system
Duffy, Martyn H.
- In:
Agricultural economics : the journal of the …
28
(
2003
)
1
,
pp. 51-70
Persistent link: https://www.econbiz.de/10001738935
Saved in:
9
I like you, but I don't need you : the diminishing returns of celebrity endorsement for popular brands
Fons, Eduardo
;
Miquel-Romero, María-José
; …
- In:
International journal of sport management and marketing …
24
(
2024
)
3/4
,
pp. 244-261
Persistent link: https://www.econbiz.de/10015441661
Saved in:
10
Impact of social media advertisement on consumer purchasing behaviour
Mahesh V J
;
Thanushree H
- In:
Journal of Contemporary Issues in Business and Government
26
(
2020
)
2
,
pp. 634-638
Persistent link: https://www.econbiz.de/10012506205
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