Post-colonial consumer respect and the framing of neocolonial consumption in advertising
Rohit Varman, Russell W. Belk, Hari Sreekumar
| Year of publication: |
2024
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|---|---|
| Authors: | Varman, Rohit ; Belk, Russell W. ; Sreekumar, Hari |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 51.2024, 2, p. 362-382
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| Subject: | espectability | neocolonial consumption | post-colonial | framing | colorism | whiteness | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Prospect Theory | Prospect theory | Privater Konsum | Private consumption | Kolonialismus | Colonialism |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucad063 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014634469