"Tax" and "fee" frames in green advertisements : the influence of self-transcendence in reusable bag usage
Sidharth Muralidharan and Kim Sheehan
| Year of publication: |
2017
|
|---|---|
| Authors: | Muralidharan, Sidharth ; Sheehan, Kim Bartel |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 23.2017, 6, p. 851-871
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| Subject: | bans | environment | framing | green advertising | self-transcendence | values | Werbung | Advertising | Öko-Marketing | Green marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Prospect Theory | Prospect theory | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2017.1323260 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011799617