Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Extremity in horizontal and ve...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
17
Konsumentenverhalten
17
Market research
15
Marktforschung
15
Measurement
9
Messung
9
Befragung
6
Experiment
6
Interview
6
Brand image
5
Internet
5
Markenimage
5
Scientific method
5
Structural equation model
5
Strukturgleichungsmodell
5
Theorie
5
Theory
5
Wissenschaftliche Methode
5
Conjoint analysis
4
Marketing
4
Viral marketing
4
Virales Marketing
4
Werbewirkung
4
Brand
3
Conjoint-Analyse
3
Customer satisfaction
3
Digital music
3
E-commerce
3
Einzelhandel
3
Electronic Commerce
3
Empirical method
3
Empirische Methode
3
Kundenzufriedenheit
3
Markenartikel
3
Music piracy
3
Personalbeschaffung
3
Personality psychology
3
Persönlichkeitspsychologie
3
Recruitment
3
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
4
Author
All
Weijters, Bert
3
Baumgartner, Hans
2
Geuens, Maggie
2
Goessaert, Geert
1
Millet, Kobe
1
Pandelaere, Mario
1
Puntoni, Stefano
1
Van den Bergh, Bram
1
Vantomme, Delphine
1
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Madonna or Don McLean? : the effect of order of exposure on relative liking
Pandelaere, Mario
;
Millet, Kobe
;
Van den Bergh, Bram
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 442-451
Persistent link: https://www.econbiz.de/10008728828
Saved in:
2
Assessing the impact of offline URL avertising
Geuens, Maggie
;
Vantomme, Delphine
;
Goessaert, Geert
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749314
Saved in:
3
The effect of familiarity with the response category labels on item response to likert scales
Weijters, Bert
;
Geuens, Maggie
;
Baumgartner, Hans
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 368-381
Persistent link: https://www.econbiz.de/10009786431
Saved in:
4
Methodological issues in cross-linguistic and multilingual advertising research
Weijters, Bert
;
Puntoni, Stefano
;
Baumgartner, Hans
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 115-128
Persistent link: https://www.econbiz.de/10011686482
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
