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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Konsumentenverhalten
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Relationship marketing
5
Beziehungsmarketing
4
Dienstleistungsqualität
4
Gamification
4
Service quality
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Advertising effectiveness
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Customer satisfaction
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E-commerce
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Electronic Commerce
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Hotel industry
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Hotellerie
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Kundenzufriedenheit
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Lieferkette
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Online retailing
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Online-Handel
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Supply chain
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Advertising
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Attention
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BSC
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CSR
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Corporate Social Responsibility
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Environmental management
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Lieferantenmanagement
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Market orientation
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Performance
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Purchase intention
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Quality management
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Qualitätsmanagement
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Recall
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Social media
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Supplier relationship management
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Tabaeeian, Reihaneh Alsadat
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Jooybari, Mohsen Ghanbarpour
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Pool, Javad Khazaei
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Rahgozar, Shakiba
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Journal of communication management
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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Can gamification affect the advertising effectiveness in social media?
Tabaeeian, Reihaneh Alsadat
;
Rahgozar, Shakiba
; …
- In:
Journal of communication management
28
(
2024
)
3
,
pp. 404-422
Persistent link: https://www.econbiz.de/10015272741
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2
Forecasting of advertising effectiveness for renewable energy technologies : a neural network analysis
Sharifi, Mehdi
;
Pool, Javad Khazaei
;
Reza Jalilvand, …
- In:
Technological forecasting & social change : an …
143
(
2019
),
pp. 154-161
Persistent link: https://www.econbiz.de/10012133751
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