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Advertising effects
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Strategies and tools to enhance the use of dynamic audiovisual stimuli in academic advertising research
Hamby, Anne
;
Russell, Cristel Antonia
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 633-642
Persistent link: https://www.econbiz.de/10014339497
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How consumer reviews persuade through narratives
Hamby, Anne
;
Daniloski, Kim
;
Brinberg, David
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1242-1251
Persistent link: https://www.econbiz.de/10010529915
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