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Growing two-sided networks by advertising the user base : a field experiment
Tucker, Catherine
;
Zhang, Juanjuan
- In:
Marketing science
29
(
2010
)
5
,
pp. 805-814
Persistent link: https://www.econbiz.de/10008736208
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Horizontal cooperative advertising with advertising threshold effects
Yu, Lili
;
He, Xiuli
;
Juanjuan, Zhang
;
Xu, Chuanyong
- In:
Omega : the international journal of management science
98
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012430615
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