Growing two-sided networks by advertising the user base : a field experiment
Catherine Tucker; Juanjuan Zhang
| Year of publication: |
2010
|
|---|---|
| Authors: | Tucker, Catherine ; Zhang, Juanjuan |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 5, p. 805-814
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Internet-Auktion | Online auction | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008736208