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Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
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How visual brand identity shapes consumer response
Phillips, Barbara J.; McQuarrie, Edward F.; Griffin, W. … - In: Psychology & marketing 31 (2014) 3, pp. 225-236
Persistent link: https://www.econbiz.de/10010341740
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Impact of advertising metaphor on consumer belief : delineating the contribution of comparison versus deviation factors
Phillips, Barbara J.; McQuarrie, Edward F. - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 49-61
Persistent link: https://www.econbiz.de/10003833412
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It's not your father's magazine ad : magnitude and direction of recent changes in advertising style
McQuarrie, Edward F.; Phillips, Barbara J. - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 95-106
Persistent link: https://www.econbiz.de/10003766367
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A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising
McQuarrie, Edward F.; Mick, David Glen - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 287-312
Persistent link: https://www.econbiz.de/10003853201
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How investors became consumers
McQuarrie, Edward F.; Statman, Meir - In: Journal of macromarketing : examining the interactions … 36 (2016) 3, pp. 243-271
Persistent link: https://www.econbiz.de/10011561547