Advertising in Russia is seen as an activity without serious theoretical basis. The article question is the application of linguistic pragmatics in advertising. The review of researches on this perspective is provided. We came to the conclusion that the theory of implicature is the most useful...

The paper is devoted to the analysis of the product placement as a socio-communicative technology of cinema industry. We revealed its targeted audience of product placement, identified the advantages and disadvantages of this type of communication considered problems of ethical and legislative...

The paper is devoted to the analysis of impact of media transformation on advertising products. We focused on the trends in the transformation of media consumption and the related adjustment of advertisers' activity. As a result of the media transformation, advertisers and advertising agencies...

The article is devoted to the analysis of main methods of advertising manipulation in PR-activity. The first method which was analyzed is the method of hypnosis. Hypnotic reinforced suggestibility takes place in the sphere of advertising manipulation, however, it cannot be considered as the most...

The article examines the issues of creating a corpus of advertising texts for linguistic research. The author focuses on the issues of representativeness of the corpus for Russian. We conclude that the opportunities are not sufficient for a full study of advertising texts. Thus, researchers...

The paper presents the characteristics of the new type of innovation in advertising - provocative advertising campaign. The concept of "provocative" advertising is presented as a new advertising tool, which allow us make a new vision on advertising "as a game". The authors based on cultural...