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The nature and framing of gambling consequences in advertising
Orazi, Davide C.; Lei, Jing; Bove, Liliana L. - In: Journal of business research : JBR 68 (2015) 10, pp. 2049-2056
Persistent link: https://www.econbiz.de/10011373171
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Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.; Bove, Liliana L.; Lei, Jing - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
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Straight to the heart of your target audience : personalized advertising systems based on wearable technology and heart-rate variability
Orazi, Davide C.; Nyilasy, Greg - In: Journal of advertising research 59 (2019) 2, pp. 137-141
Persistent link: https://www.econbiz.de/10012109416
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The effect of ending disclosure on the persuasiveness of narrative PSAs
Orazi, Davide C.; Lei, Jing; Bove, Liliana L. - In: Journal of business research : JBR 127 (2021), pp. 241-251
Persistent link: https://www.econbiz.de/10012494371
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Running field experiments using Facebook split test
Orazi, Davide C.; Johnston, Allen C. - In: Journal of business research : JBR 118 (2020), pp. 189-198
Persistent link: https://www.econbiz.de/10012288588