Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Davide C. Orazi, Liliana L. Bove and Jing Lei (Department of Management & Marketing, the University of Melbourne)
| Year of publication: |
2016
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|---|---|
| Authors: | Orazi, Davide C. ; Bove, Liliana L. ; Lei, Jing |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 1, p. 149-166
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| Subject: | consumer-generated advertising | floodlight analysis | identification | social empowerment | source disclosure | personal involvement | unhealthy eating | Werbung | Advertising | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Sozialer Wandel | Social change | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2015.1096101 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011547976